AI-Driven Deal Optimisation for Bigger Wins
AI identifies cross-sell, upsell, and bundling opportunities while benchmarking competitors, helping reps maximise deal size and win rates.

Overview
Maximising deal value requires more than negotiation skills—it demands precise insights into buyer needs, competitive benchmarks, and growth opportunities. Sales teams often leave revenue on the table by missing upsell or cross-sell chances, or by failing to position bundles effectively.
GullyAI’s Deal Optimisation solutions use advanced AI to uncover hidden revenue opportunities, benchmark competitor strategies, and guide reps to offer the right solutions at the right price. By enabling smarter deal structuring, our system helps sales teams improve win rates, increase average deal size, and accelerate revenue growth.
Benefits
Maximise Deal Value
AI uncovers upsell, cross-sell, and bundling opportunities, ensuring reps capture more value from every customer interaction and deal.
Improve Win Rates
Benchmark competitor pricing, positioning, and offers in real time, helping sales teams outmaneuver competition and close with higher success.
Shorten Negotiations
Provide optimised deal structures instantly, equipping reps to accelerate deal cycles and reduce lengthy back-and-forth negotiations.
Improve Sales Confidence
AI recommendations ensure deals are packaged strategically, giving reps the clarity, support, and confidence to close stronger deals.
Scale Revenue Growth
Replicate successful deal strategies across teams and regions, enabling organisations to drive consistent revenue growth globally.
Key Services
Cross-Sell & Upsell Intelligence
AI detects hidden buyer signals and recommends cross-sell and upsell opportunities to expand deal size and lifetime value.
Competitor Benchmarking
Continuously monitor competitor deals, pricing, and positioning, giving your sales reps the edge to respond smarter and win.
Deal Structuring Optimisation
Generate AI-driven deal structures that balance customer value with profitability, enabling reps to negotiate smarter.
Dynamic Bundling Recommendations
Customise bundles of products or services that align to buyer needs, improving satisfaction while increasing order value.
CRM & CPQ Integration
Sync AI-powered insights into CRM and CPQ tools, ensuring reps access recommendations directly in their daily workflows.
Use Cases
Enterprise Sales
Unlock upsell opportunities in major accounts by using AI to identify expansion areas, improving account value and strengthening trust.
B2B SaaS
Recommend premium features, add-ons, or higher tiers during negotiations to increase contract values and reduce churn risk significantly.
Retail & E-Commerce
Use AI to build personalised bundles that encourage higher cart values and help customers purchase complementary products.
Telecom & Utilities
Identify targeted upgrade and cross-sell opportunities that improve customer loyalty, reduce churn, and increase user revenues.
Manufacturing & Distribution
Bundle equipment, spares, and service agreements strategically, helping reps close recurring and higher-value contracts.
Our Process
Discovery & Goal Setting
Collaborate with stakeholders to define optimisation goals, target accounts, and measurable outcomes for deal performance.
Data Integration
Collect and unify CRM, competitor, and sales data to train AI models that generate actionable insights for smarter deal strategies.
Model Development
Build predictive AI models that evaluate buyer signals, competitive benchmarks, and deal patterns to deliver precise guidance.
Deployment & Integration
Embed AI recommendations into CRM and CPQ workflows, giving reps seamless access to intelligence during negotiations.
Continuous Refinement
Improve AI models continuously with fresh sales data and market inputs, ensuring optimisation strategies stay effective.
Why Choose GullyAI
Revenue-Focused AI
Our solutions are built to directly grow deal size, win rates, and ROI, making every negotiation more profitable and impactful.
Proven Sales Expertise
With experience across industries, we understand complex sales cycles and deliver AI that aligns with business realities.
Seamless Workflow Integration
We integrate AI into CRM, CPQ, and sales tools, ensuring reps access intelligence without disrupting daily workflows.
Competitive Advantage
Real-time competitor insights help you counter effectively, ensuring your deals stay competitive and positioned to win.
Scalable Solutions
Our AI evolves with business growth, adapting strategies across teams, regions, and industries without loss of performance.
Frequently Asked Questions
Win Bigger Deals with AI-Powered Optimisation
Use AI to uncover cross-sell, upsell, and bundling opportunities while staying competitive—empowering your reps to close smarter, larger deals.
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